Aluratek Digital Photo Frames
Branding, Web Design, Package Design | Aluratek, Inc.
Aluratek is a leader in the digital photo frame category since its early inception. The following are new package designs and web layouts I created to give the category a fresh look in 2020. In our market research we found that digital photo frames are widely given as gifts. The concept was to design a package that looked like a gift box - the light magenta box color with an expressive script font and a "fun" geometric shape pattern. I also wanted to give the frame a personality, so I wrote catchy interchangeable taglines and added a "hello" insert card that is written in the first person.
