Growbox Branding

Logo, Branding, Design | Growbox, LLC

The following brand identities are part of the parent company, Growbox. Each brand plays a distinct and pivitol role in the Growbox business strategy. Brand identity is important because it contributes to the image and the public perception of the brand. Brand elements like logo, colors, icons and typography are core to the visual language. Together, they help build the brand and represent the values, integrity, quality and excellence of the company.

Renaissance Ag is the leading provider of vertical farm systems for year-round production of premium livestock feed. The Renaissance Ag logo was created to be unique among the other logos in the vertical farming / agtech space. The only parameters: no leaves and no green. The "RA" mark was reflected 90 degrees vertically to symbolize the company "looking to the past to change the future."

Microgreen Institute is the leading research entity working to uncover the impacts and benefits of sprouted fodder - or microgreens - on the lives of livestock and consumers. The goal of the institute is to publish and grant free access to study-backed results about microgreens and their role in livestock production. The institute values transparency and reliability and aims to provide both as it strives to provide information and education about microgreens and the larger landscape of plant and livestock health and well-being.

Grown In is marketplace brand for locally grown farm products like meat, diary, eggs and produce. The goal of Grown In is to promote local farms to consumers in their communites and promote the buying and selling of fresh farm to table food. Farms that participate in the program will be utilizing vertical farm technology provided by Renaissance Ag.